Francesca Noli

Logo & Logotype

The logo is a clean, modern wordmark based on the architect’s full name, using a minimalist sans-serif font that remains elegant and readable at any size.
Several logo variations were created — including horizontal, stacked, and monogram formats — to ensure flexibility across different media.

The basic brand identity extends to items like letterhead and business cards, where the logo, typography, and color palette are applied with structure and consistency.
These elements create a cohesive, professional look that reflects the studio’s architectural approach and attention to detail.

Website Design

The website of Francesca Noli had a primary goal: acquire new contacts as potential clients. As a new established architectural firm, this was prominent. A preparatory goal was to show the services offered to push users to contact. The devised strategy was to describe services, presenting projects to demonstrate capabilities and facilitate a contact.
This led to putting a summary of services on the homepage, an entire page dedicated to these, while projects are on their own page.
In order to facilitate the contact, a clear Call to Action with an engaging text is present at the bottom of every page. When clicked, it opens a modal contact form. This approach allows users to remain focused on the page content while simplify the contact process without leaving the page.

To support the layout of every page, multiple components and modules were designed and a complete prototype was built that streamlined the entire design process.
The result is a clean, responsive website that balances professional presentation with a simple, effective way to grow the client base.